One of the greatest perks of being a design company is that we get to work with literally every sort of business imaginable. Most recently, we had the great pleasure of working with Raze Up! You might’ve heard of this company, as the smash therapy/rage room business been featured on numerous media outlets. They’ve recently upgraded their storefront with window graphics and various forms of sidewalk marketing.
Smash therapy is a way to relieve stress by demolishing items. These items include everything from television screens, to glassware, car doors, and everything in between. You break these objects using tools such as hammers, sledgehammers, crowbars, and even golf clubs!
When driving by the up-and-coming neighborhood of Mont Haven in the Bronx, the business showcased a single banner on their window, marking their presence at that storefront. This was simply not enough, as it was challenging for new potential clients to stumble upon the business, and for existing clients to find the business in a sea of buildings without signage, unless they were already navigating to the site using GPS.
After an initial in person consultation, Honeybold designed a potential sketch for the storefront. This featured perforated window graphics that would allow anyone inside of the business see who was walking in, and allow anyone outside learn about the business, with bold and beautiful graphics.
Along with the storefront windows, we also designed graphics for the actual sidewalk. These featured sticker cut-outs of tools that could be used to break items within. The client also ordered perforated graphics for their glass door, stickers that were affixed to the brick wall, a PVC sign to mark upcoming events in the community, a custom tablecloth, a flag, clear stickers, cut vinyl lettering, and an A-Frame for the sidewalk.
After just one revision, the client approved everything, and we got to work. The installation took several hours to complete, and everything looked like the original mockup. Even during the installation, perspective clients would stop on the sidewalk to inquire about the business. This is marketing in action. It’s been a week since the insulation, and the client has followed up to let us know of that of the increased interest shown by prospective clients.
We try not to play favorites, but this has genuinely been one of our favorite clients to work with. The vibe from the very beginning was nothing but wonderful, and the business provides a service that benefits the community. The owner has a grand vision and is working towards it every day, with visible progress. Most recently, we designed flyers and are working on raised spot UV business cards that will feature a glossy effect on what will appear to be broken glass. Exiting times!
This is a photo of the storefront, prior to installation: