Raze Up

Storefront Design

Client
Raze Up

Sector
Entertainment

Designers
Travis Brown

Installers
Travis Brown

Expertise
Visual Identity
Printing
Installation

PROBLEM

How can a smash therapy business quickly elevate its storefront from overlooked to eye-catching, effectively communicating its unique offerings and attracting community attention?

Introduction

Unveiling the Hidden Gem of Raze-Up Smash Therapy

In the bustling streets of the city, hidden behind a façade of clear glass and subtle signage, stood a year-old haven for stress relief and unbridled fun – Raze-Up Smash Therapy. LaQuan, the visionary behind this unique concept, had created a space where individuals and groups could release their pent-up emotions by smashing and breaking in a controlled, therapeutic environment.

Yet, despite the cathartic wonders that awaited inside, Raze-Up faced a challenge as daunting as the stress it aimed to alleviate. The exterior, a mere clear glass wall adorned with a modest banner, failed to convey the essence of the smash therapy experience. The storefront was an unspoken secret, an overlooked gem waiting to be discovered. Enter Honeybold, the design agency ready to breathe life into Raze-Up’s hidden sanctuary.

Setting THE SCENE

A Bare Bones Storefront Yearning for Recognition

The streets were abuzz with activity, but Raze-Up’s exterior failed to capture the attention it deserved. A nondescript storefront with clear glass windows offered no hint of the explosive fun that awaited within. LaQuan, the owner, longed for more visibility, greater attraction, and a graphic identity that would resonate with passersby.

Honeybold, with a keen eye for transformative design, saw the untapped potential in Raze-Up. The challenge was clear: How could they turn this unassuming storefront into a beacon of excitement and stress relief?

A minimalist plant in a glass vase adds a touch of style to an elegant white table, embodying the perfect balance between business and design.

Establishing the Plot

Honeybold Springs into Action

With determination as their guide, Honeybold delved into action. The first step involved engaging in a heart-to-heart conversation with LaQuan. Understanding his vision and aspirations for Raze-Up laid the foundation for the creative journey ahead.

Within days, the design maestros at Honeybold presented LaQuan with a vivid vision of what Raze-Up’s window could become. No longer just glass, but a canvas that spoke volumes about the exhilarating experience inside. The design promised not just visibility, but an identity that would set Raze-Up apart from the surrounding storefronts.

A minimalist plant in a glass vase adds a touch of style to an elegant white table, embodying the perfect balance between business and design.

Approach

Crafting a Visual Symphony of Excitement

Honeybold’s approach was holistic and dynamic. They envisioned perforated vinyl on the window, a captivating narrative of broken glass on the door, and graphics that depicted the very tools used inside – pipes, crowbars, bats, and more. The exterior was to become a teaser, inviting the curious to step inside the world of smash therapy.

The transformation extended beyond the window – vinyl lettering adorned the gate box, an events board found its place on the brick, and a custom-designed flag proudly waved Raze-Up’s identity. Every detail, meticulously thought out, aimed at drawing attention, stirring curiosity, and inviting the community to discover the hidden gem that had been tucked away for far too long.

Plot Twist

The Impact Unleashed in a Day

As the sun set on the day of installation, a transformation unfolded. The once bare bones exterior of Raze-Up was now a symphony of design and excitement. The perforated window held the gaze of passersby, the vinyl lettering atop the gate box shouted the essence of smash therapy, and the concrete floor proudly displayed the tools of the trade.

In a mere day, the community noticed. The window became a magnet, attracting gazes that lingered and piqued interest. A custom QR code on the perforated window became a portal to a world of stress-busting joy. The number of onlookers increased by a staggering 1200%, and Raze-Up was no longer a hidden secret but a beacon drawing people in.

Final Deliverables

From Overlooked to Outstanding

As the sun set on the day of installation, a transformation unfolded. The once bare bones exterior of Raze-Up was now a symphony of design and excitement. The perforated window held the gaze of passersby, the vinyl lettering atop the gate box shouted the essence of smash therapy, and the concrete floor proudly displayed the tools of the trade.

In a mere day, the community noticed. The window became a magnet, attracting gazes that lingered and piqued interest. A custom QR code on the perforated window became a portal to a world of stress-busting joy. The number of onlookers increased by a staggering 1200%, and Raze-Up was no longer a hidden secret but a beacon drawing people in.